The system plays off this idea of duality, and incorporates elements of interface and technology, both old and new. Additionally, since millennials are constantly distracted and multi-tasking, I pulled from visual inspiration of "desk-top clutter" and "pop-up" advertisements to incorporate into the system.
FOMO is the resulting "product" of this research and development. It serves as a mock online news platform geared to millennials. The more you scroll through the online site to try to read the articles, the harder it becomes to read, because you become overwhelmed with pop-up advertisements that poke humor at millennial culture.
Below shows the full application of the identity.
IDENTITY SYSTEM GUIDELINES
PRINT : POSTER
PRINT : POSTCARDS
DIGITAL : SOCIAL MEDIA
DIGITAL : MOTION
Below are some shots at what the website looks like. The full site consists of articles, and as you scroll, hover, and interact with the site, you become overwhelmed by various pop-up advertisements.
INSTALLATION : MOCK-UP + PROPOSAL
The theoretical installation for FOMO would be installed in a public space, allowing the general public to interact with the online news platform. This would allow FOMO to be projected in a public space, projecting millennial culture into the public eye and forcing other generations to have to interact with it front and center. The installation would be a large electronic platform that users can engage with. Basically, I would pick a large public space, and set up a giant touch screen board, that users could scroll through and interact with. This is similar to the big touch screen maps that some malls have began to implement. I think that a good type of place would be a large shopping center or mall. It could be indoors or outdoors. Additionally, if it were done indoors, then surrounding the giant touch screen would be a type of glass wall that the pop-ups would pop-up and appear on, and disappear. It would have elements that are featured in the motion video, cluttering, flashing, and overall chaotic elements.
