Mengxi Wei's profile

F-word

Mengxi Wei
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female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
F-WORD
F-word is a female empowerment branding that invites women to explore the female condom as a tool for personal health and self-determination. The F-word promotes the autonomy, individuality, and confidence of women through strong words starting with F on all the vehicles. With the slogan —​​​​​​​ "F-word is Female", a women empowerment campaign was established to help women to embrace their own power and confidence by exploring the meaning and function of the female condoms and engaging in the questions around self-empowerment.
Logo
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
Female Condom Package
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
Branding Vehicle
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
Website
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
Campaign: F-word is Female
In the campaign — "F-word is Female", we created two different layers of typography in sharp contrast to discuss about women empowerment. The external “identity” of women — stereotyped as fragile, soft and weak is designed in pink color with transparent glossy paper and thin-weight typeface. The internal self-identities, shared in the F-word branding, is strong, powerful, confident, and independent. We would like to offer a space for people to explore their identities and encourage women to be like the powerful words starting with “F” on the solid wall.
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards
female condom feminism sexual health branding package design social campaign women empowerment typography adobeawards


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F-word
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Mengxi Wei's profile

Owner

Mengxi Wei's profile
Hefei, China

F-word

F-word is a female empowerment branding that invites women to explore the female condom as a tool for personal health and self-determination. The Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives