• Drive Slow

    Drive Slow is an immersive revival project rooted in a distilled driving experience where our very cars can provide a space free from digital stimulation. Through handcrafted details and carefully curated products, Drive Slow aims to shift and shape the tactile language of automotive culture, delivering a rich historically rooted response to the convoluted aesthetic of everyday offerings. Documented here is the personal journey of resurrecting a 1987 BMW 3-Series.
  • A Life Beyond the Brief
    Before starting Drive Slow I knew two things. I wanted to apply my graphic design knowledge onto something off screen and combine that with my passion for automotive design.
  • The Space
    ​​​​​​​With a little luck and an ad on Craigslist, I was able to find a space complete with an abundance of tools to complete the task at hand.
  • Before
    A second generation BMW 3-series was the blank, neutral and vintage canvas of choice.
  • The wheels were carefully selected to mimic the mindset of the late 80's touring car offerings and reflect the cues from the stock "bottle cap" wheels that came before.
  • The interior has been converted to an all black color pallet to maximize the outside and minimize distractions inside.
  • The rear seat and radio have been removed to purposely and forcefully reduce the amount of interference one must endure.
  • Three large banners were used to create the one image, measuring 72 inches tall by 120 inches wide.
  • The Before, After, and Manifesto
    ​​​​​​​A website accompanied the exhibition space, displaying in depth photos and the Drive Slow Manifesto where the ideals of automotive designs are explained in relation to the outline on the wall.
  • The car remained on campus for the opening of the show and the thesis defense.