Indigo Hotel Branding Design
Type: Individual Date: 5/2018 Location: Auckland
Let’s leave the inhospitality and loneliness of urban, to enjoy a cultural and artistic journey with passion.
Hotel Indigo is a chain of boutique hotels .Everyone of these hotels has its own character, no matter where in the world, but they all have one thing in common; they’re all different. Discover a unique boutique hotel that combines authentic local experiences, modern design and intimate service with the peace of mind and consistency of staying with one of the world’s largest hotel groups.
My design is inspired by vibrant colours in peony, mysterious national symbols as well as inclusive Chinese cultural. It reinterpreted national culture in an unique way, combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-points. Customers can experience a fabulous Central China culture and art.
