In this project, I turned my own neighborhood Qornet Chehwan into a brand in itself. After studying various aspects of my neighborhood, I concluded a few things that makes it unique from any other Lebanese neighborhoods, and used these qualifications in my logo process and color-coding.

The colors I have used are light teal and vibrant fuchsia. The teal shows the calmness and silence of the area, along with the color of its sky during any day of the year. The vibrant fuchsia shows the new businesses and leisure that has been brought into the neighborhood, making it youthful.

The three dots represent that hats of the arabic characters for "ch" (ش)  and "Q" (ق) in Qornet Chehwan (قرنة شهوان)

A complete guide on how to work with, and reproduce the brand identity.