The items were meant as a gift/joke to present to the local disc jockeys to cross-promote our coverage of the XFL Inaugural season.
Sexy Savannah is one of those DJs.
Clearly what we were doing.
And lots of it.
It was a running joke with the Monsters of the Midday morning crew that they were misunderstood geniuses.
I redesigned the labels in Illustrator and Photoshop, matching the font where I could. The adhesive labels on the bottles and the large adhesive sheets for the cartons were printed in-house.
The head DJ's on-air name was Bubba.
We figured it was always good to appeal directly to the boss!
As it was a frequent topic on their morning show, we thought, "Why not?"
The campaign was very succesful and garnered an Addy and a Promax Golden Muse for myself and the station.
