ALEXANDRA'S CUPCAKES // BRANDING
Alexandra (pronounced as Al-shan-dra) is a young 21 year old baker based in Goa. Juggling between her course at IHM and her passion for baking, Alexandra bakes and delivers cupcakes on order.
The logo is a personalised one, as it captures a silhouette of Alexandra holding a cupcake. Her hair is pin straight, while she wears a chic turquoise dress with matching earrings, accompanied by her favourite polka dotted apron. The font is handwritten so as to give it a personal touch while the colours are complementary.
Business cards
Packaging Bag
Packaging stickers (The cupcakes are packed in white boxes of different sizes and then sealed with these stickers)
