Zacatak Lures is an aussie brand leading the way in the competitive fishing market. They offer a huge range of high quality products at a competitive price that cheap overseas brands cannot match. They are continually innovating on their product offering and looking for new ways to attract more of the market segment.

As apart of Zacatak marketing strategy, we worked with them closely to re-brand and re-position their business. In addition to a new logo mark, we developed a brand visual identity that was youthful, grungy and had a lot of attitude. This dynamic identity was applied to business cards, stationery, product packaging, merchandise, apparel, stickers, print advertising, social media and a new website experience.

As a result of this re-positioning Zacatak Lures is growing business and looking to expand into new international markets.