Pallavi Jain's profile

In search of Indigo

Chasing Indigo (1/4) : Aasmani Sultani
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Portrait of a member of the Khatri community captured from an interview clip where he’s describing the color Indigo as ‘Aasmani Sultani’ and what it means to them. It’s a beautiful story that the people at @centreof.gravity uncovered when they decided to chase Indigo’s journey for Asian Paints. It ultimately culminated into a video you could watch on YouTube - ‘In Search of Indigo’
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“The Khatris are an artisan community in Kachchh. “Rang utharna aur rang chadana,” the art of adding and removing color, has been their work for centuries. Originally from Sindh, the Khatris practice crafts like block print, batik print, tie and dye, and rogan painting. There are both Hindu and Muslim Khatris in Kachchh. Jokingly, they claim that at some point in history all their ancestral lines converged.”
Source: Article published by khamir.org

Chasing Indigo (2/4) : Doctor on Dope
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About Dr. Oliver Sacks’ fascination with the color Indigo - If heaven existed, he thought it would be bluish—not a pale blue, but “true indigo,” a rich, intense, deep blue that he had never seen. 
An intriguing story that the people at @centreof.gravity found when they decided to chase Indigo’s journey for Asian Paints. It ultimately culminated into a video you could watch on YouTube - ‘In Search of Indigo’
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“My friend Oliver Sacks was at home, hoping to glimpse the color of heaven. It was 1964. He was in his kitchen in Topanga Canyon, preparing a cocktail. It wasn’t an ordinary cocktail, being part amphetamine (“for general arousal,” he told me), part marijuana (“for added delirium”), and part LSD (“for hallucinogenic intensity”), and his plan was to gulp, wait … and then command heaven to appear.”
Source: Blog by Robert Krulwich on National Geographic.

#watercolor and #ink on #watercolorpaper.
#chasingindigo #oliversacks #indigo #india#color #colorjourney #illustration#indigoleaves #blue #indigoblue#hallucinogens #colorofheaven

Chasing Indigo (3/4) : Falling in Love
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Illustration about how Kenya Hara, the creative director of Muji, questioned the very idea of colors and the ways that we interpret them in his book titled ‘White’. ...
“When we try to imagine color, it may be necessary to erase from our mind all pre-established categories and return to a blank state. In fact the word iro, “color” in Japanese, also signifies “lover”; it contains a range of associations far broader than what color possess today. The box of twelve crayons we are given to draw with when we are small children shapes our perception for better or worse – it is from them that we garner concepts like “the color of water,” “flesh color,” and so on. But what if such parameters did not exist, and the words we had to describe color were far fewer? Would we see the color the same way we do today?”
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Something that inspired the people at @centreof.gravity to look at color as a lifestyle and more when they decided to chase Indigo’s journey for Asian Paints. It ultimately culminated into a video you could watch on YouTube - ‘In Search of Indigo’
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“Things like the rich golden yellow of the yolk from a broken egg, or the color of tea brimming in a teacup, are not merely colors; rather the are perceived at a deeper level through their texture and their taste, attributes inherent in their material nature. People perceive color through the combination of such elements. In this regard, color is not understood through our visual sense alone, but through all our senses. Insofar as color systems are based solely on the physical, visual nature of objects, they cannot convey our total response.” - Kenya Hara, White.

#watercolor and #ink on #watercolorpaper.
#chasingindigo #kenyahara #muji#whitebykenyahara #white #indigo #india#color #colorjourney #illustration #flowers#blue #indigoblue #fallinginlove#coloroflove #iro #lover

Chasing Indigo (4/4) : Brahmand

Illustration about how the craftsmen of #Ajrakh referred to #indigo as ‘Brahmand’ meaning the ‘Universe’. They describe it as the deep blue of space as well as the sea.
It’s a story that triggered the people at @centreof.gravity to chase Indigo’s journey for Asian Paints. It ultimately culminated into a video you could watch on YouTube - ‘In Search of Indigo’
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#watercolor and #ink on #watercolorpaper
#chasingindigo #indigo #india #color#colorjourney #illustration #blue#indigoblue #indigodye #naturalindigo#lifestyle #artisan #history #craft #people#stories #brahmand #universe #space#sea

In search of Indigo
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