In the home paints segment, Nerolac is a pioneer in introducing Health & Environment Friendly Products, Modern Retail Formats & Designer Walls which bring the brand closer to the consumer. To extend this proposition of style leadership, Freedom Tree was retained to explore influences and their impact on the future interior and exterior trends.
Having designed ranges for different applications and consumer needs in home and lifestyle enables us to understand critical drivers for color and material choices that consumers/specifiers will make. Freedom Tree works swiftly with currents sets of information to deliver trends and the Color or the Year. A market immersion, workshops with interior designers, architects and design studios build and validate the trend stories.
