The Mush Room
This project consists on the development of a corporate identity and a strategy of brand positioning of a bistró specialized in mycological products located in Teruel, province of Aragón in Spain.
The main goal is to elaborate a message through which a specific audience identifies and differentiates this bistró from its rivals.
After the analysis and investigation of its main characteristics, the target and the rivals, we will conceptualize the conclusions and, through graphic experimentation, we will build a unified visual identity with the help of a corporative identity manual.
The regularization of the visual resources that derived from the key concepts (mycology and environment) of the bistró identity concludes in an ability to project the message in different applications that cover the means to which the target is more prone, therefore satisfying both the current and future communication needs of the client.
