![tetra pak animation cel shading ILLUSTRATION Bike race Character](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f71ad068006399.5b4e0d647dd50.png)
TETRA PAK
Delivery reliability (2017)
Direction / Illustration / Composition
![tetra pak animation cel shading ILLUSTRATION Bike race Character](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/79c40868006399.5b4e0d647c5a3.png)
My friend Germano Heitor Mombach invited me to co-direct and produce a series of spots for Tetra Pak on their Services offerings at the end of 2017.
Beyond directing, I decided to take the whole illustration work by myself and ended up having a really good time doing it.
![tetra pak animation cel shading ILLUSTRATION Bike race Character](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b8b51268006399.5b4e0d647d532.png)
For this first video in the series, I chose to go with a 3D solution for the characters, so we could have more freedom on the camera angles and also re-use the bikers’ animations between shots, making the production process much more efficient, just as the job required.
However, I’ve wanted to keep the 3D as a technical solution and not as a visual style, so we used flat shading and stepped animation to blend it in nicely with the 2D world.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1103468006399.5b4e126fe21d3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f95a7f68006399.5b4e126fe1a6f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f8b9668006399.5b4e126fe2dd8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/afc9fd68006399.5b4e126fe130b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7055b768006399.5b4e126fe27b5.jpg)
![tetra pak animation cel shading ILLUSTRATION Bike race Character](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/05725068006399.5b4e0d647e58b.png)
Full credits:
Client: Tetra Pak
Agency: FEW
Direction: Thiago Steka + Germano Heitor Mombach
Illustration/Design: Thiago Steka
TD: Ricardo Drehmer
Character modelling: Lucas Falcão
Rigging: Henrique Ribeiro
Character animation: Diego de Paula
Compositing: Lennon Valinhas
Additional Compositing/Animation: Ricardo Drehmer / Thiago Steka
Sound: Thiago Gautério (fita.nu)
Agency: FEW
Direction: Thiago Steka + Germano Heitor Mombach
Illustration/Design: Thiago Steka
TD: Ricardo Drehmer
Character modelling: Lucas Falcão
Rigging: Henrique Ribeiro
Character animation: Diego de Paula
Compositing: Lennon Valinhas
Additional Compositing/Animation: Ricardo Drehmer / Thiago Steka
Sound: Thiago Gautério (fita.nu)
![tetra pak animation cel shading ILLUSTRATION Bike race Character](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e642d368006399.5b4e0d647cdbc.png)
![tetra pak animation cel shading ILLUSTRATION Bike race Character](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/edd84d68006399.5b4e0d647eccb.png)