CrossFit is a fitness regimen that challenges the worlds fittest. It was developed by Greg Glassman over several decades. CrossFit is constantly varied functional movements performed at high intensity. The CrossFit community gave birth to a global network of CrossFit affiliates that number over 13,000 of which Reebok CrossFit Gurgaon is a fine example.

The project includes designing all digital and print collaterals for events, competitions, social media etc. and includes designing posters, standees, hoarding, clothing, social media posts, advertisements and so on.