Problem: How to elevate canned fruits and veggies to other foodly levels? By creating a social contest that encourages Facebook users to Add Some Garden to recipes they already know and love. And by telling people that as long as they have Del Monte in their pantries, they have garden quality at their fingertips.
This contest wasn't just a recipe contest, though. It was about changing the way people view Del Monte canned produce, and changing the way they perceive and interact with the brand.
Banner driving to Facebook contest.
Like Gate to the Add Some Garden contest (peaches sku)
Add Some Garden Contest page (Peaches sku)
Add Some Garden 'Cast your Vote' page (Peaches sku)
