HOMESENSE
HomeSense wanted a new approach to their annual $1,000 gift card giveaway, aimed at college students.
We came up with a game concept called ‘Your room’s a disaster’. The aim: take a typical student room
and get rid of old college items using various disasters, like explosions and typhoons, and replace it with
nicer HomeSense items. Finishing the game entered you into the draw. As a fun bonus and reason to share,
we asked them to turn on their webcam at the beginning of the game so we could capture their reaction
to the first big explosion.
TEAM
Agency: Mighty
CW: Karen King
AD: Chad Raymond
CD: Jon Toews
PROJECT ROLE
Copywriter
COMPANY
HomeSense
SKILLS
Copywriting, concept development
MEDIA
Online game (contest)
INDUSTRY
Retail
The game started with a few sneaky prompts.
Blow stuff up and maybe win a gift card.
What more could you want, right?
