The team was tasked with creating an innovative, interactive digital experience for Contour, Cox’s latest TV product. Using consumer research, we developed a responsive single-page experience to show users the benefits of Contour without having to physically interact with the product. Wanting to push the project further, we created short point-of-view (POV) demo videos to incorporate onto the page.

Launched in phases beginning in the San Diego market, the look of the entire campaign (DM, email, banners, print) was based on the digital experience.