Digital Bootcamp –
Changing the Retail Experience
In the B2B retail landscape, technology is continuously, evolving. and being utilized in a wide variety of ways. The digitizing of commerce in this sector has had retailers looking for new, innovating ways to connect with their audiences as they shift their behaviours and have become increasingly digitally focused. Unlike other educational sessions, Digital Bootcamp aims to give attendees actionable and practical insights they can use can to take their retail strategy and business to the next level.
In order to achieve this.The sub-brand needed a distinct look that was separate from its parent brand (Hubba). This identity needed to visually communicate the transition and use of technology in the space.. It was crucial that this brand was seen as a separate entity from the parent brand so it wouldn't be seen as a growth tool, but be as a reliable, dedicated, and informative series that put an emphasis on helping attendees in the space
