New Jersey Devils
Jr. Art Director (2016-17)
As New Jersey's only professional sports team (that uses the state name "New Jersey" in their name), the goal was to create a mark that utilized the state of New Jersey to represent the entire community of fans spread throughout the state. The One Jersey campaign was also designed to incorporate the launch of the Devils' new on-ice jerseys that we designed to feature bolder stripes and a more modern design for New Jersey's only pro sports team.
lead designer on new team jersey
one jersey brand + marketing campaign
