Deezer, an independent music content provider, partnered with Vodacom to target the youth market. For maximum effect, we leveraged FOMO among the youth.
A neon holding device afforded maximum attention to the benefits of downloading the Deezer app.
Executive Creative Director: Margarita Karvouniaris
Creative Director: Albert De Andrade
Creative Director: Albert De Andrade
Creative Group Head: Tracy Ellis
Art Director: Tracy Ellis
CopyWriting: Dawn Franke
CopyWriting: Dawn Franke
