This was a project where I had to invent a bar and do the branding for the bar. I came up with Cruisers, which is a bar located on the west coast of Mauritius. As the west is very limited with bars and, as yet, has no beach bars, I felt that there was a gap in the market for this type of bar.  Since the bar will be located on the beach, a ‘tiki bar’ was considered ideal for Mauritius, a beautiful tropical island.