Identity
Pie Hard's Mission is to inspire and enlighten United States residents to become “Pie-Hard” Americans by highlighting the many diverse slices of OUR country to unite us in our collective ownership of America.
Editorial with fold-out Poster
The editorial is a monthly article that highlights a city or town and shares the culture and landscape of that place to add to our collective ownership. The editorial tells a story about many of the highlights of that place and folds out to become a poster that the reader can tear out and enjoy.
T-shirts
The original idea behind Pie Hard, is its loose basing on a very American movie called "Die Hard." The Tshirt design is based on Bruce Willis's shirt from the movie, except it is covered in pie and includes his signature catch-phrase on the back.
Subway Advertisements
The Subway Advertisements also tell a story of a piece of pie that includes many untraditional ingredients that America is made. The taglines are witty are meant to entice someone enough to visit the website.
Town in a Box
Town in a Box is subscription mailing service through Pie Hard that sends monthly boxes that contain elements from that month's highlighted city or town. This gives the subscriber an even more hands-on idea of what that area of the country is like and they can add their experience to their view of America.
Website Functionality
Logo Animation
