Abbey Roam's profile

Spring Hill College

Spring Hill College Mobile Website
The Spring Hill College Mobile Website was designed to remain congruent with the school’s unresponsive website while still maintaining technical simplicity. I helped in the creation of all design elements including the header, signage, and background imagery across all pages. This piece won a silver ADDY award.
SHC Website
The Spring Hill College Website was designed after the creation of the mobile website to apply a responsive solution to the still existing problem as well as altering the target audience to prospective students. The layouts were designed to remain simple and allow easy navigation for potential students to attain admissions information.
Homecoming on the Hill Save the Dates
The Spring Hill College Homecoming on the Hill Save the Date Postcards were designed to inspire nostalgia in the alumni that would be receiving the invites. They also were designed to be visually striking with their dimensionality and perspective on the Avenue of the Oaks.
SHC Admissions Infographics
The Spring Hill College Infographics were created as an admissions tool to inform perspective students of the defining aspects of the school. The scrolling graphic, highlights the school, the students, and the futures created as well and real testimonies from students and faculty.
Library Poster Campaign
The Library Poster Campaign was designed after focus group work concluded that students were not using the library, because they were not well informed and were hesitant and afraid to ask librarians for their help. The posters focus on the three ways that students can receive resources from library which are physically, through their online resources and through their internet portal.
The Hillian Newswire
The Hillian Newswire identity was created specifically for their website to be used easily in their header navigation and was then used in other media forms once the program expanded to other publications. It maintains the connection to the school through color as well as the stair stepping graphic signifying the hill.
Spring Hill College
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Spring Hill College

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