Astronaut Reality Helmet - National Geographic.
'One Strange Rock' was a documentary from National Geographic. Produced by Darren Aronofsky and Nutopia, the show was designed to give viewers an astronaut’s perspective of earth. To promote it, we created a first-of-its-kind immersive experience designed to do same thing.
The Astronaut Reality Helmet is a personal astronaut view dome built within a space helmet replica. With internal projection technology, a full visor field-of-view and free head movement, the helmet provides a space experience no VR headset can deliver.
The 25 helmets made their debut in the 'One Strange Rock' screening event, where we surprised unsuspecting journalists with a taste of space inside their own helmet. They then travelled to science centers, schools and museums around the country, giving young people the opportunity to have a new perspective of earth - from Earth.
If you’re yearning to experience the awesome wonders of space and get a closer view of the solar system without leaving Planet Earth, Nat Geo Channel has the right stuff for you.
By “The right stuff,” we mean an immersive VR experience that takes place inside the network’s
“Astronaut Reality Helmets.”
Developed by McCann New York to promote director Darren Aronofsky‘s science show One Strange Rock, these lids were tricked-out with internal film projection units and visors that provided a full field of vision. You could turn your head this way and that to fully admire breathtaking footage of the Earth, moon and sun, just as they appear from orbit.
McCann collaborated with Pepin Gelardi of Tomorrow Lab to design the helmet, and created the four-minute VR film, using footage from the series, with Framestore.
Twenty-five helmets were produced, and journalists who attended a launch event in New York donned the headgear for a virtual off-world adventure. “This not only created additional singular stories about this first-of-its-kind helmet experience, it also provided an intriguing layer to stories written about the series,” says Nat Geo marketing chief Jill Cress. After the screening—which helped generate 312 million media impressions in the run-up to the show’s March debut—the helmets blasted off for planetariums and science centers across the country."
Adweek.
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