• start point
logo + brand identity // são paulo - br // 2018
• concept
Start Point is a group of runners and also a platform of running,
with schedules and training for beginners, recreational and competitive runners.
The visual identity was developed using some graphic elements (the black dot) to represen
the start point of the running and the three levels (beginners, recreational and competitive),
wich combined formed an icon that represents the people.
