This project was all about exploring the fun, wacky side of design. My goal was to move away from the often too-serious, calculated nature of design and embrace the messy, silly, carefree side. I used my own name for the project, though I don't actually have a company called Toczynski Design Co. I started with a limited color palate, came up with some very simple pictorial elements and created several iterations of them, aiming for consistency while not taking the final product too seriously.
