Thrive
The creation of a brand for Samsung Mobile
The creation of a brand for Samsung Mobile
We were approached by Samsung Mobile to come up with something for their new line of phones. My idea won the pitch and that idea was called Thrive. One of the key elements of the brief was sharing. After toying with several other ideas, I thought about: You are what you share.
I thought that what you share and how much you share with your mobile phone, determines what you evolve into. If ie, you share more video than text messages, your avatar, (that starts out as an ameba), will be more animated. If ie, you share more music, your avatar will grow bigger ears, etc.The avatars can play together in a virtual world, interact and evolve, all within a Facebook app.
I thought that what you share and how much you share with your mobile phone, determines what you evolve into. If ie, you share more video than text messages, your avatar, (that starts out as an ameba), will be more animated. If ie, you share more music, your avatar will grow bigger ears, etc.The avatars can play together in a virtual world, interact and evolve, all within a Facebook app.
The final logo
By taking a piece from the existing logo, I was able to create a human form.
Some other options
The first draft of the logo consisted of all the things a user might enjoy sharing with others.
This chart show how someone might evolve over time by virtue of what they share
This is how a creature might evolve from a simple blob into an interactive creature.
