THE CHALLENGE
Find innovative digital ways to demonstrate the can-do spirit of DHL’s ‘All The Way’ brand campaign.
Find innovative digital ways to demonstrate the can-do spirit of DHL’s ‘All The Way’ brand campaign.
THE STRATEGY
Demonstrate how DHL goes that extra mile to deliver, even in the digital space.
THE IDEA
Take the world of delivery online by creating a 'digital courier' service that compresses and transfers digital files online*
*Please note this idea was developed prior to technologies such as YouSendIt, Dropbox, Wetransfer etc.
