THE CHALLENGE
Encourage people to ‘stay true’ by continuing to wear the clothes they have always loved.
Encourage people to ‘stay true’ by continuing to wear the clothes they have always loved.
THE STRATEGY
Engage with fashion-conscious individuals by sharing universal human truths.
Engage with fashion-conscious individuals by sharing universal human truths.
THE IDEA
The Truth Booth - a digitised telephone booth that records and shares user-generated 'truths' in a variety of media i.e - video, audio and text.
The Truth Booth - a digitised telephone booth that records and shares user-generated 'truths' in a variety of media i.e - video, audio and text.
