Objective: Dr. Pepper Packaging Concept

Process: For this project I was faced with the challenge of creating a new packaging and brand concept for Dr. Pepper. The targeted audience for Dr. Pepper is the unique soul, always open to adventure and not your typical follow the crowd person. While working in teams of four, we followed four steps in our design process. Discovery, Design, Create, and Express.I chose to move forward with the Pepper, People, Play concept that created a stronger relationship with the already co-existing brands Dr. Pepper and Snapple. These packages clearly attract children to try Dr. Pepper’s new line of natural juice. The cans are offered in 2-packs to encourage friendship with children.