Rise and Shine Natural Sunscreen

Branding and Packaging

Scents

Rise and Shine is a natural, non-toxic sunscreen that comes in a reusable tin. Packaging is meant to be sleek and easily portable to fit in a beach bag, backpack, or purse. The name is a positive call to action to apply sunscreen in the morning before starting the day. The product also gives the skin a natural glow which represents the shine in the name. The design includes hand drawn illustrations to represent the natural product. The color palette is inspired by the colors of the sunrise on the beach. The target audience is active nature lovers from ages 13-40. Product is safe for all.