This is a logo and identity design project I took on for Slingndye.com tie-dye apparel.
In the discovery session, we found that the brand is loud and abrasive but fun. To help illustrate this I used very bright colors with a high 'hue' contrast and crazy patterns.
White on yellow, if the logo is readable here, it's readable everywhere.
Style guide to help the client and any future creators to stay consistent with all branding.
Potential packaging and business cards. They only asked for the cards but the others help show how robust the system is.
I found this image trace process produced consistently wacky patterns that fit with the brand.
A close up of packaging mock-ups.
