LEVI’S 501 is the most famous and basic model of their brand. The Concept of this project is mainly focused on the value of originality and, Key visual creative had designed as composite typography slogan: 'The Oldest Original'. The black and white images represent the most American and unique visuals such as old celebrities wearing 501 jean and miners in the mining scene.
501, The Oldest Original
Apr 2018
This project is unofficial, private work.
Brand Identity, Poster, Branding, Art Direction
