Year: 2018
Software: Adobe Photoshop
Purpose: iCAT College Cultural Fest (Event)
Miraki logo
iCAT Design and Media College
Culturals Logo
Logo Concept
Structure
The main structure of the logo represents eye of creativity. The inner rings which forms the pupil of the eye, is one of the seven chakras which flow inside human body. It is called svadhisthana or sacral chakra. It is associated with creativity and often referred as creative chakra. Our eye interprets everything for us, hence to see everything with the aspect of love and creativity is the soul essence of the word Meraki.
Colors
There are seven colors used in the logo. Six color on the eye ball and seventh color of the pupil. All 7 colors represent elements of nature, since creativity in everything is directly or indirectly inspired by nature. Six colors on the eye balls:
1. Red – Fire
2. Blue – Water
3. Green – Wind
4. Orange – Earth
5. White – Light
6. Black – Shadow
All the colors representing their elements are placed opposite to their contradictory element color. Example: red-fire diagonally opposite to blue-water. The seventh color of the pupil is yellow representing aakash or aether. It is one of the five basic elements according to Hindu mythology, and is the basis of cosmic creation. Aakash is also the element which is associated with creativity; hence it is used to represent creative chakra.
Font Type
The word “Miraki” is written in Hindi style font because the logo design is based on the concepts of Hinduism. The name of the font used here is bitsindiancalligra.
Click here to view Miraki website
Photos
Contact me for any type of designing work
emuffi3@gmail.com
Have a wonderful day :-)
