Analysis of the system aims to identify usability issues based on 10 Heuristic Principles and best practices.
Rationalization of Proposed Design Solution:
1.User Friendly website design and easy accessible portal system.
2.Header Navigation system without disturbing the content space
3.Full Width Images - People stop and take notice ~ Contributes higher levels of conversions | Advantages Visually Interesting ~ Attention Grabbing
4.Split Screen Carousel - This is the latest UI trend of 2016. You’re allowing the user to choose their Topic of Preference | Advantages - Visually Interesting ~ Attention Grabbing
5.Design Alternative for Footer and Social Media Icons - Footer can be represented in the above design is more easy to view and digest. Instead of having the social media icons all pages, we can show them in the footer segment.
6.Video - Video is an excellent way to personalize your brand and let’s your user see what you’re all about. | Advantages -Easy to Convince
7.Clean designed pages - Cluttered with information that requires customers to scan a lot of information before they can decide which content or features is best for them. We have avoided this in the new design proposal
8.Different priorities - There appears to be a divide between the priorities of users and the priorities of the banks. Information is often based not on the most frequent actions a user takes on a website, but on the services that banks want to sell
9.Responsive portal design - compatible with all digital devices (mobile, tab, desktop environments) to reach all kinds types of users (especially young age group of people)
10.Meeting New Gen users with simple and easy to use screens flow giving unified experience for both web & mobile
11.Followed Branding theme throughout the site to brought branding uniformity at all pages without disturbing content, graphics and images
