ART DIRECTION
VISUAL BRAND IDENTITY
CRAFT BRIEF
dough. a conceptual doughnut and coffee cafe, situated in Cape Town, South Africa.
For the brief, we were required to create a self-directed art direction project. dough. was created as a personal self-directed art direction project that involved a visual brand design, layout and an art directed execution.
The brand dough. was created based on a personal and in-depth love for doughnuts, coffee and the colour pink.
The execution involves a visual branding identity of dough that involves a logo, icons and packaging. The visual identity is displayed as an art directed and styled flat lays in order to emphasise the overall identity and theme that the dough. visual design is based on.
