Christiano Ronaldo - a footballers career like no other. Looking back at the various chapters of his professional history and Nikes' support thereof we crafted two animations celebrating both the ingenious footballer and the craftsmanship that went into creating the perfect soccer boot by Nike.
CR7 - His Chapters:
Nike Mercurial Superfly 360: Genealogy
Becoming CR7 in 7 chapters
Creative Development
In close cooperation with Nike we developed the concept for these two animations (as well as print images, social variants and everything else that belongs to such a campaign) based on the chapters of Christiano Ronaldos career and linked that to the development of the Nike Mercurial Superfly 360 soccer boot.
Chapter 1: Savage Beauty
Discovered on Madeira his power was still raw and untamed, just like the lava spit out by the islands volcano. And that was our cue for chapter number one. Raw, hot and glowing lava marks the beginning of Ronaldo and Nikes soccer boot respectively.
Chapter 2: Natural Diamond
Taken to his first training grounds it is time for the natural diamond being cut into the perfect shape which makes it really shine and glister. So here we have our 3D diamonds, stones and refractive shapes.
Chapter 3: Discovery
And there we have it. His career explodes, just like a ..., maybe, ... SUPERNOVA!
Chapter 4: Forged for Greatness
Getting tougher, becoming more sturdy that's what's making up the visual theme for this chapter. A blacksmith working on red hot glowing metal to create the ultimate athlete made of steel.
Chapter 5: Cut to Brilliance
... and what shows more class than a diamond? Trained to perfection, hardest material there is, valuable and full of self esteem.
Chapter 6:Born Leader
Colors,... Your country,... well that means "Flags". So flags it is.
Chapter 7: Built on Dreams
The final chapter - a lifetime of improvement distills into the one single product you are today. Grown and refined over decades it's the best what it can be.
Credits
Title: Nike CR7 Chapters
Client: Nike Global Football
Producer: Amanda Conley, Jennifer Hartwell
Design Director: David Oliva
Client: Nike Global Football
Producer: Amanda Conley, Jennifer Hartwell
Design Director: David Oliva
CD: Christian Tyroller
Producer: Julian Fischer
Music & Sound Design: Michael Fakesch, Designing Sounds
Producer: Julian Fischer
Music & Sound Design: Michael Fakesch, Designing Sounds
3D Artists: Leo Akinbiyi, Alex Bootz, Douglas Bowdon, Dobromir Dyankov, Martin Egger, Can Erduman, Felicia "Fee" Fuchs, Jens Kindler, Lars Korb, Jordi Pages