The goal of this project was to educate about CASPR9 + Genetic Engineering in Animals with the use of Infographics. I explored this concept more by experimenting with Motion Design, sound, and story telling. Plus, I got to have some fun branding and designing some fun characters! I spent a lot of time just playing around with how the characters would look in illustrator. Then mapped out some storyboards. Finally, I brought all the elements into After Effects and tried to get inspired by how the shapes fit and moved within space I was given. I worked on trying to get smooth transitions and a visually consistent story.
A clip of the last half of the video, enjoy!
