Consum-er/ed? We inevitably consume products and services to the extent that everything is about being materialistic and materialism, which ultimately consumes us and our way of thinking. One feels the need to be updated with latest products in order to fit in the society. The world is now morphing into the demons of capitalism, altering our programmes to believe that consuming religiously and indiscriminately is the fashion and art of living. While consumption is about satisfying basics needs, consumerism is about materialism.

We hence decided to make a short pixilation animation using the famous Indian advertisement soundtracks as background score and the infamous pac-man as a character that consumes boxes(products), which in the end gets consumed by sins of consumption.