Project was to create an advertising campaign for an existing product. 

The design addresses the target market of women, feminine product image, and SOS, or realtime location tracking, USP. The main strategy is to highlight the SOS feature as a way to be more adventurous knowing female consumers have this tool if they get into trouble or as an added sense of security when they are out late or feel threatened. The play on “S.O.S.” can easily translate into other marketing platforms within the campaign (print, web, etc.) The headline, imagery, and product image showing the active SOS screen work together to clearly promote the USP.

Left:  The design addresses the target market of women, feminine product image, and the real-time GPS USP. The main strategy is to capture the idea of getting out in the world and going on an adventure with the premise that the product will be your guide (real-time GPS).

Right: The design addresses the target market of women, feminine product image, and the real-time GPS USP. The main strategy is to capture the idea of getting out in the world and letting yourself maybe wander off the beaten path, again with the premise that the product will be your guide (real-time GPS).

These designs address the target market of women, feminine product image, and the real-time GPS USP. This web banner design is meant to highlight the “built-in” aspect of the GPS/tracking system and how it works independently of a phone, giving consumers one less device to keep up with while out enjoying activities/ exercise.