52 MILES is the new "local food" restaurant, that will open soon in Market Street, the most famous street in the center of San Francisco.
For this brand-restaurant we have created a logo suitable for a casual-chic customers with a marked sensitivity to healthy food and a preference for ethics, ecology, and physical well-being.
The logo has a modern identity in a retro key, close to the farm-to-table movement.
The font of the naming "52 Miles" is deliberately "heavy", the internal texture reminds the asphalt and the style is typical of the "Barbary Coast". These elements - with the illustrations - complement the sense of naming, reinforcing the fact that the restaurant uses local food. This version lends itself well to various developments, easily adapting to different formats such as those of external signs or the web.
-
Client
52 MILES San Francisco
Studio
Ciandreamy
Branding
Valentina Ciandrini
Images are used only for the portfolio presentation. No licenses available.
© All rights reserved to the respective owner.
