Get Fruity
Get Fruity wanted to pitch themselves as a new high-end cereal bar amongst a raft of competitors, it had to have stand-out on the supermarket shelf and needed some suitable branding and packaging. The concept was to play on the ‘fruity’ nature of the name to make the packaging cheeky and playful whilst still remaining premium. They are now an award winning brand, stocked in Waitrose, Morrisons and Ocado. Here you'll see some of the concepts I designed and the idea they chose and carried forward.
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'Vintage' Route
'Character' Route – [Chosen Route]
'Abstract' Route
'Die Cut' Route
