I began my process by researching the brand and the current packaging. Once I had considered my reasons for wanting to rebrand Midol I started creating a mind map to start to develop a direction for the new brand identity.

Once creating my mind map, I started to collect images that conveyed the mood and style that I was looking to achieve. Through my search for images, I developed a color palette and photoshopped some of my images to match my desired color palette. 

After extensive ideation, planning, and research I finalized my new logo, mood board, and color palette. Using this new branding I created three mock ups for instagram ads.