DOCKAAN is is a distribution company aims to provide groceries with all fast-moving consumer goods through smart and automated service.
Is to create a Brand identity and a unique, modern graphic system that reflects the old grocery style in the Arab world and the vintage name DOCKAAN in modern tools and platforms, shape , reflection costume made designs.. by using the vintage effect and modern graphic styles in concepts, colors, shapes, sizes , typeface... to make a unique presence for the corporate in each and every detail.
Our logo was inspired by the name DOCKAAN and made to reflects the old grocery style in the Arab world in modern way.
Logotype details The B Arabic Style font was used to inspire the logotype.
This version is used as the primary logo and for central administration business communications. Used in the printed and digital portals of the brand.
Logo Squares It’s made of (7 * 9) squares size pattern with side size (x).
Logo clear space It’s a (2X) clear space around the logo.
With Primary colors background, logo’s shadow is white.
With Black and white background there are two options: 1/ logo’s shadow is FFEFCF or 2 / logo’s shadow is
in same color as the logo.
English typeface is Campton
Arabic typeface is GE SS Two & B Arabic Style
Inspired by traditional patterns converted in modern way. The identity system has been developed with great variations that can be flexible and playfully remixed to create hundreds of compositions.
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