emperical

  • Emperical
    Editoral Publication, typeface Design, image creation,and logo design
    Emperical is a 101-page publication. The publication provides a collection of articles, essays, and interviews about experimental design processes such as creative coding, computation, and scanner manipulation. The supporting typography and imagery includes manipulated and distorted typography and images that apply experimental methods. The publication also includes a photo essay where I created imagery based off of these experimental methods of design. Emperical aims to change the way readers perceive “mistakes” and use them as inspiration for creating visual innovation.
     
     
    Programs
    Adobe indesign - layout 
    Adobe illustrator  - typeface design, and  typography
    Adobe photoshop- image editing, image manipulation, and distorting typography  
  • The process of creating Empirical:


    Logo & Cover Design
    The Logo was created using protypio, then further 
    edited into illustrator. Each variation varies slightly 
    in line weight and in the curve. 

    The cover was created through manipulating a photo of my dog 
    in photoshop by playing with the hue, and. using the liquify tool.
    The logo is placed on a belly band around the cover.




  • Typeface Design
    To create a unique palette, I used protoypo, a typeface design 
    program, to create “Emperical” typeface. After exporting the typeface
    I found the type distorted for a few seconds whenever I enlarged the 
    size in Indesign. Although this was a program error, I loved the glitchy 
    effect and wanted. to use this so called "mistake" as part of my publication. 
    Leading me to screen shot and vectorized each section header.​​​​​​​




  • Section Dividers
    The publication has 6 sections, experimental imagery, distorted typography, 
    experimental designers, an interview, photo essay and creating the section dividers.
    For the section dividers I decided to use the same image (of my dog) and 
    manipulate the image different depending on the section. I distorted the image 
    through scanner manipulation, code editing, and photoshop. 



  • Photo Essay, Image generation, and distortion
    The overall theme for the Photo Essay is emotions based off 
    of the question "how are you". Each image is created through a 
    combination of manipulated scanner functions and code with photoshop 
    editing. These processes result in a unique movement through 
    intentional “mistakes.” 





  • Additional Layouts Throughout the Publication

  • THANK YOU!