Barkworthies Amazon Storefront
Barkworthies is a dog treats company based in Richmond, VA. In 2018 we went through a rebrand for this brand; the new Barkworthies brand targets the discerning and health-conscious dog owners and provides a variety of all-natural, limited ingredient chews and treats by combining nutrition science with thoughtfully crafted recipes.
During this project my role as a Designer, Art Director and Brand Manager was to design an Amazon Storefront as well as Enhanced Brand Content for the Barkworthies brand. I collaborated with our Marketplace Manager in order to ensure we have a design that's consistent with the Barkworthies branding and which looks great on different devices. It was important to introduce the consumer to the Barkworthies Chew Meter as well as to reflect on attributes which help the Barkworthies brand stand apart from other brands. 96% of consumers surveyed found the chew meter helpful in choosing the right chew for their dog.
I was also asked to create supplementary product images for all of the Amazon Barkworthies listings. I worked closely with
the Marketplace Manager to understand the acceptable style guidelines & parameters. The goal of each image was to inform the consumer about the treat and to evoke the premium Bakrworthies branding.
For the Variety Packs listings, I made sure that the consumer has easy access to the information concerning which chew type is included in the bag by including the chew meter and the description next to each treat.
I worked with our Marketplace Manager to evolve the Barkworthies identity further by creating Enhanced Brand Content specific to each SKU. This process involved organizing and designing a header image which included the Barkworthies logo next to a dog with the featured product. In addition, I generated an image which highlighted the benefits of each specific product. Pictured below is an example of Enhanced Brand Content for the Large Breed Variety Pack.
Due to this effort, the Amazon sales of the listed Barkworthies products increased significantly. 96% of consumers surveyed love the new look (compared to old branding).
Mockup provided by:
<a href='https://www.freepik.com/free-psd/laptop-on-white-table-with-smartphone-and-notebook-mock-up_1195586.htm'>Designed by Aleksandr_samochernyi</a>
