The Brief
Raise $30,000 on Giving Tuesday to support the Maryland SPCA, with a focus on connecting with online audiences — and do it with a budget smaller than the cost of a 2003 Buick LeSabre.
Fresh off an angry, awful election many of us would like to forget, we created a campaign everyone could feel good about, even if they didn't agree with each other: Are you a Cat Person or a Dog Person?
No such thing as voter fraud here. In fact, we encouraged people to vote with their wallets, early and often. Every dollar was a ballot cast for their preferred pet.
The campaign raised more than $41,000.
Team:
Creative Director / Matt McDermott
Art Director / Wesley Stuckey
Senior Designer / Courtney Glancy
Copywriter / Matt McDermott
