Experiment in Typography is a series of type studies that begins to look at typographical composition as something other than letterforms. I rediscovered typography through the process of developing my own typographic analogies, word interpretations, and conundrum interpretations.
Typographic Analogies look at letterforms and see something more than what it actually is. For example, the number two “2” can become a swan, a letter “U” can be a penguin when flopped upside down, a combination of the letters “Q” and “C” can be an elephant.
With Word Interpretations, one can express the meaning of a word or an idea through the spacing, sizing, and placement of letters on the page. In the image above, "full" and "empty" work together to convey their definitions.
A Conundrum is a riddle whose answer is or involves a pun. It is a puzzle that sometimes including a play on words.