Type Specimen: Avenir, 2018

  • A Type Specimen Book is a promotional brochure for a typeface produced by a type foundry. The purpose of the type-specimen book is to showcase the font by showing the weights and variations of the typeface both as a display font and as running text.

  • This type specimen book includes a brief history of the typeface Avenir by Adrian Frutiger. It focuses and highlights the typeface’s principal attributes.

  • The design of the spreads includes the typeface and incorporates the formal and functional aspects of type.

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