A Type Specimen Book is a promotional brochure for a typeface produced by a type foundry. The purpose of the type-specimen book is to showcase the font by showing the weights and variations of the typeface both as a display font and as running text.
This type specimen book includes a brief history of the typeface Avenir by Adrian Frutiger. It focuses and highlights the typeface’s principal attributes.
The design of the spreads includes the typeface and incorporates the formal and functional aspects of type.