Bike to work campaign

  • One Less Car – A school project, the assignment was to create a campaign for a fictional non-profit cause. I chose to create an organization that convinces people to give up their cars for a day, called “One Less Car”. I designed a poster ad, a postcard, and a magazine ad calling people to give up their cars for one day to demonstrate what the world would be like if there was less smog and pollution. Each ad depicted people getting to places in a non-motorized ways.