The brief for this assignment was to re-brand Net-A-Porter and create a new brand identity and guideline. I also showed how this should be used in the collaterals.
I wanted to create a fresh, elegant and sophisticated image for the re-branding of Net-A-Porter and this is reflected in the type, colour and brand voice
I wanted to create a fresh, elegant and sophisticated image for the re-branding of Net-A-Porter and this is reflected in the type, colour and brand voice
I've re-designed the logo for the brand to incorporate an editorial e-commerce vibe. Displayed below is the logo, it's creation and variations of it.
Displayed below are all the different stationary, media and social media designs for NET-A-PORTER designed by me keeping the brand identity in mind.
